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A chat assistant helps new support agents resolve more issues

A GPT-based chat assistant raised issues resolved per hour by 15% on average among 5,172 support agents, with the largest gains for novice and low-skilled agents.

22
Benefit status
Reported
Evidence
Independently studied
Source information as of
Sources
2 publications

Benefits

Benefit

Raised issues resolved per hour by 15% on average

Awaiting review

Outcome identifiers

Unresolved

Not reviewedUnresolved

Category

Improved Organizational Efficiency

Awaiting review

Status

Reported benefit

Awaiting review

Beneficiary groups

People. Organizations.

Awaiting review

Beneficiaries

Unresolved

Not reviewedUnresolved

Reach

Unresolved

Not reviewedUnresolved

Distribution and access

Unresolved

Not reviewedUnresolved

Duration

Unresolved

Not reviewedUnresolved

Expected?

Yes

Awaiting review

Costs and harms

Unresolved

Not reviewedUnresolved

AI system

System

Generative AI conversational assistant for customer support agents, built on OpenAI's GPT family with additional machine-learning models trained on customer-service conversations

Awaiting review

Model

This is an explicit unresolved assignment: the sources on record do not settle this question.

Not reviewedUnresolved

Release

Unresolved

Not reviewedUnresolved

Provider

Unresolved

Not reviewedUnresolved

Role

Unresolved

Not reviewedUnresolved

Configuration

Unresolved

Not reviewedUnresolved

Inputs and outputs

Unresolved

Not reviewedUnresolved

Autonomy

Unresolved

Not reviewedUnresolved

Workflow

Agents received real-time reply suggestions inside live text chats. The model was trained on a large set of past chats labeled with outcomes. Agents stayed free to ignore the suggestions.

Awaiting review

Human oversight

Unresolved

Not reviewedUnresolved

Relation to AI

The authors compare agents before and after access with agents who had not yet received the tool, in a staggered rollout that began with a small randomized pilot, so the estimate isolates the effect of access to the assistant.

Awaiting review

AI contribution

The authors compare agents before and after access with agents who had not yet received the tool, in a staggered rollout that began with a small randomized pilot, so the estimate isolates the effect of access to the assistant.

Awaiting review

Measurement

Studies

Quasi-experimental. [2]

Fully reviewed: supporting details for Studies

Review date: 29 October 2026.

Sources: [2]

Study design

Quasi-experimental. [2]

Fully reviewed: supporting details for Study design

Review date: 29 October 2026.

Sources: [2]

Measurement

Issues resolved per hour, resolution rate, handle time, net promoter score and attrition from the firm's systems. [2]

Fully reviewed: supporting details for Measurement

Review date: 29 October 2026.

Sources: [2]

Setting and sample

5,179 agents and about 3 million chats in the working paper; 5,172 agents in the published version. [2]

Fully reviewed: supporting details for Setting and sample

Review date: 29 October 2026.

Sources: [2]

Measures

Resolutions per hour. [2]

Fully reviewed: supporting details for Measures

Review date: 29 October 2026.

Sources: [2]

Comparison

Agents not yet given access, with agent and time fixed effects. [2]

Fully reviewed: supporting details for Comparison

Review date: 29 October 2026.

Sources: [2]

Results

14% on average and 34% for novice and low-skilled agents (working paper); 15% on average (published). [2]

Fully reviewed: supporting details for Results

Review date: 29 October 2026.

Sources: [2]

Additional value from AI

About 14% to 15% more resolutions per hour. [2]

Fully reviewed: supporting details for Additional value from AI

Review date: 29 October 2026.

Sources: [2]

Limitations

One firm; staggered rollout chosen by the firm; attrition estimates lack agent fixed effects; small quality declines for the most skilled agents. [2]

Fully reviewed: supporting details for Limitations

Review date: 29 October 2026.

Sources: [2]

Denominators

Access to real-time AI suggestions during chats. [2]

Fully reviewed: supporting details for Denominators

Review date: 29 October 2026.

Sources: [2]

Materials for replication

Firm data not public. [2]

Fully reviewed: supporting details for Materials for replication

Review date: 29 October 2026.

Sources: [2]

Money

Kind of value

The kind of monetary value is unclear.

Not reviewedUnresolved

Amount

The monetary value is not established.

Not reviewedUnresolved

Currency and prices

The currency and price basis are unclear.

Not reviewedUnresolved

Period and unit

The period and unit of the monetary estimate are unclear.

Not reviewedUnresolved

Realization

Whether the monetary value was realized is unclear.

Not reviewedUnresolved

Recipients and payers

The recipients and payers are unclear.

Not reviewedUnresolved

Gross or net

Whether the monetary figure includes costs is unclear.

Not reviewedUnresolved

Included costs

The costs included in the estimate are unclear.

Not reviewedUnresolved

Comparison

The financial comparison is not established.

Not reviewedUnresolved

Method

The method used to calculate monetary value is unclear.

Not reviewedUnresolved

Return and payback

The return on investment or payback period is not established.

Not reviewedUnresolved

People and places

Participants

Developer: An AI customer-service software company that the authors do not name (the 'AI firm'), building on OpenAI's GPT models. Operator: A Fortune 500 enterprise software company (unnamed) and its outsourced support contractors.

Awaiting review

Jurisdictions

Benefit: Support offices mainly in the Philippines, with smaller groups in the United States and other countries. Developer: Not stated. Operator: United States.

Awaiting review

Ownership and control

Unresolved

Not reviewedUnresolved

Dependencies

Unresolved

Not reviewedUnresolved

Cross-border connections

Unresolved

Not reviewedUnresolved

Geopolitical implications

The geopolitical implications are unclear.

Not reviewedUnresolved

Follow-up

Conditions for replication

The work must consist of repeated text conversations on recurring problems. The firm must hold enough past conversations to train the model. Gains depend on a supply of less experienced agents.

Awaiting review

Replication attempts

1 follow-up entry. Benefit recurred: 1.

Awaiting review

Later findings

Unresolved

Not reviewedUnresolved

Availability

Unresolved

Not reviewedUnresolved

Institutional decision

A relevant institutional decision has not been established.

Not reviewedUnresolved

Grounds

The grounds for an institutional decision are unclear.

Not reviewedUnresolved

Action and result

The result of an institutional decision is not established.

Not reviewedUnresolved

Success criterion

The criterion for a successful institutional decision is unclear.

Not reviewedUnresolved

Evidence

Source numbers

AIBD-0664-source-0001–0002

Awaiting review

Citations

Numbered references below.

Awaiting review

Language

Unresolved

Not reviewedUnresolved

Source relationships

Independent

Awaiting review

Original evidence

Unresolved

Not reviewedUnresolved

Access and versions

Unresolved

Not reviewedUnresolved

Supported findings

Unresolved

Not reviewedUnresolved

Evidence strength

Independently studied. Sources: one independent peer-reviewed study and one independent preprint. The cited evidence includes no finding by a regulator or court. [1] [2]

Fully reviewed: supporting details for Evidence strength

Review date: 29 October 2026.

Sources: [1] [2]

Missing evidence

Unresolved

Not reviewedUnresolved

Grades

Assessed benefits

People. Organizations.

Awaiting review

Depth

People: 2. Organizations: 2.

Awaiting review

Reasons

People: Novice and low-skilled agents resolved 34% more issues per hour in the working paper estimate, and attrition among agents with under six months of tenure fell by about 10 percentage points. Organizations: The firm's agents resolved 15% more issues per hour on average after gaining access.

Awaiting review

Observed or intended

Unresolved

Not reviewedUnresolved

Rubric

Unresolved

Not reviewedUnresolved

Assessor and date

Unresolved

Not reviewedUnresolved

Alternative assessments

Unresolved

Not reviewedUnresolved

Fill

Independently studied

Awaiting review

Entry details

Kind

The case describes an evaluation or a study. An academic study of a workplace rollout. [1]

Fully reviewed: supporting details for Kind

Review date: 29 October 2026.

Sources: [1]

Field

Customer service.

Awaiting review

Purpose

The assistant was built to suggest responses to customer support agents during live chats. Faster and better resolution of customer issues was that purpose.

Awaiting review

Dates

Source information as of: November 2020. Updated: 29 October 2026.

Awaiting review

Stage

The system was in routine use. The firm rolled the tool out to its own and outsourced agents after a pilot. [1]

Fully reviewed: supporting details for Stage

Review date: 29 October 2026.

Sources: [1]

Version

SHA-256: 9ef1083d747e…

Awaiting review: supporting details for Version

SHA-256 of the public case, its assessments, and its displayed answers and notes, excluding its own identifier and the derived coverage summary.

References

Other identifiers

AI Incident Database: 631.

Awaiting review

Category mappings

Unresolved

Not reviewedUnresolved

Citable summary

Unresolved

Not reviewedUnresolved

Revisions

2 revisions. Latest: 29 October 2026.

Awaiting review

Sources

  1. Peer-reviewed study Independent author

    Brynjolfsson E, Li D, Raymond L. Generative AI at Work. Quarterly Journal of Economics. 2025;140(2):889-942. doi:10.1093/qje/qjae044 (abstract as listed on RePEc IDEAS).

  2. Preprint Independent author

    Brynjolfsson E, Li D, Raymond LR. Generative AI at Work. NBER Working Paper 31161, April 2023, revised November 2023.

Cite this case

BibTeX Download BibTeX

Version 9ef1083d747e, archived in the edition of 29 October 2026

Benefit marks

Depth

The number and color show the depth of a benefit.

  1. Depth 1. A convenience, or time or money saved.
  2. Depth 2. A measurable improvement in a result or ability.
  3. Depth 3. A lasting change, an ability restored, or a risk removed.
  4. Depth 4. A serious harm averted or a serious condition resolved in time.
  5. Depth 5. A life or livelihood preserved, or a change documented across a population.

Beneficiary

  • Circle: a person
  • Square: an organization
  • Triangle: society

Evidence

  • Solid. A court or regulator found a benefit, or researchers independently studied it.

  • Hatched. Independent reporting.

  • Outline. Claimed by the parties. Only the people or organizations involved, or sources whose independence has not been assessed, support the benefit.

The fill changes with the evidence. The depth color stays the same.

How benefits are assessed