{"id":"AIBD-1005","title":"Traficom finds that Nelonen's subtitles for deaf and hard-of-hearing viewers meet the quality requirement once people check every AI-made subtitle","summary":"Traficom found in September 2023 that Nelonen's subtitles for deaf and hard-of-hearing viewers met the legal quality requirement once people checked and corrected every AI-made subtitle.","date_observed":"2023-09-15","date_basis":"source publication","date_precision":"day","benefit_status":"reported","source_collection":null,"source_entry":null,"account":"Since 2021 Finnish law has required that subtitles for deaf and hard-of-hearing viewers on Yle, MTV3 and Nelonen be clear and easy to understand. Traficom, the Finnish Transport and Communications Agency, supervises their quality. Sanoma Media Finland produced most Nelonen subtitles with an AI-based system. In decisions of 29 April 2022 and 3 April 2023, Traficom found that Sanoma had breached the requirement. For the second decision it assessed a new version of the software, which did better but still did not condense speech, separate speakers or use punctuation. It set a deadline of 1 August 2023 and said that people must supplement the AI's subtitles where the software fell short. Sanoma then had people check and correct every AI-made subtitle on new programs, and it subtitled some of the most watched programs by hand. On 15 September 2023 Traficom reported that, from several program samples, the quality had become sufficient. Names, numbers and foreign words were now spelled correctly and sentences were punctuated. The September finding gives no comparison with fully manual subtitles.","category":"aggregate result","unexpected":false,"purpose":"Sanoma Media Finland uses an AI-based subtitling system, now checked and corrected by people, to produce the subtitles for deaf and hard-of-hearing viewers that Finnish law requires on Nelonen.","system":"AI-based subtitling for the deaf and hard of hearing on Nelonen, with every subtitle checked and corrected by people","model_version":null,"developer":"Not named by Traficom (Media Tailor says that it built Nelonen Media's AI subtitling platform with Amberscript)","deployer":"Sanoma Media Finland Oy (Nelonen channel and Ruutu streaming service)","location":"Finland (Nelonen channel and Ruutu streaming service)","domain":"Broadcasting / subtitles for deaf and hard-of-hearing viewers","segment":null,"benefit_type":"Improved Accessibility","work_activities":["4.A.3.b.6"],"taxonomy_note":null,"registry_ids":{},"ratings":[{"group":"personal","depth":2,"reason":"Traficom found from program samples that the subtitles became clear enough to meet the legal requirement, with names, numbers and foreign words spelled correctly and sentences punctuated."}],"ai_role":{"status":"unassessed","statement":"Traficom assessed the subtitles after people had checked and corrected the AI's output, and it did not separate the AI's part. Its decisions of 2022 and 2023 found that subtitles made mostly by the AI-based system failed the requirement. In 2023 it also found that a program subtitled by hand was much better than the AI-made ones. Media Tailor, which says that it built Nelonen Media's AI subtitling platform, writes that its AI \"is constantly being trained\"."},"evidence":[{"kind":"regulatory document","citation":"Finnish Transport and Communications Agency Traficom. The accessibility of media services is a part of equality - now the subtitles of the Nelonen TV channel also fulfil the quality requirements. 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Päätös tekstityspalvelun laadusta Nelonen-kanavalla [Decision on the quality of the subtitling service on the Nelonen channel], Dnro TRAFICOM/16725/11.03.02/2021, 3 April 2023.","title":"Päätös tekstityspalvelun laadusta Nelonen-kanavalla","url":"https://www.traficom.fi/sites/default/files/media/regulation/Liikenne-%20ja%20viestint%C3%A4viraston%20p%C3%A4%C3%A4t%C3%B6s%20tekstityspalvelun%20laadusta%20Nelonen-kanavalla.pdf","date":"2023-04-03","written_by":"independent","quote":"Palvelun toteuttaminen yksinomaan automaattisella puheentunnistustekniikalla aiheuttaa tällä hetkellä mm. tekniikan kehittymättömyydestä johtuen tekstityksen laatuun liittyviä ongelmia, jotka vaikeuttavat ohjelmasisällön ymmärtämistä.","supports_benefit":false},{"kind":"other","citation":"Media Tailor. AI Subtitling Advancement for Nelonen Media, customer story (mediatailor.fi), published 18 December 2023. 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